AN IDENTITY
TAKING COLOR.
The project sought an identity for Domus that would stand apart from the category’s usual visual language.
My contribution
I worked on the visual identity, including the mark, palette, typography and applications.
Design decisions.
Define a distinct language
Explore an identity that does not rely on literal paintbrushes or paint cans.
Connect color and type
Develop a recognizable combination that can support different materials.
Extend the identity
Apply the visual decisions across the project’s formats.
The design on screen.
Delivery and scope.
Deliverables include the visual identity and brand applications.
Validation and scope
This case presents branding work. It does not include brand recognition measurements or commercial results.